As iFF

typography identity web

Branding a film festival

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Brief

Help conceptualize and brand a new film festival

Concept

As iFF = All Shorts Irvington Film Festival
Starting from the sound of this acronym and its use in informal expressions, we crafted a message and playful identity to enter the competitive landscape of film festivals in NY.

Launch the site

Client

Irvington Town Hall Theater

Team

Self + Copywriter (Zach Marco)

Role

  • Creative Direction
  • Designer
  • Development

Typefaces

  • Custom logotype developed in Glyphs app
  • Dia by Schick Toikka
Project image by Trabucco-Campos
Project image by Trabucco-Campos
Project image by Trabucco-Campos
Project image by Trabucco-Campos
Project image by Trabucco-Campos
Project image by Trabucco-Campos
Project image by Trabucco-Campos
Project image by Trabucco-Campos
Project image by Trabucco-Campos
Project image by Trabucco-Campos
Project image by Trabucco-Campos
Project image by Trabucco-Campos
Project image by Trabucco-Campos
Project image by Trabucco-Campos
Project image by Trabucco-Campos
Project image by Trabucco-Campos
Project image by Trabucco-Campos

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